Best Practice Report

Surviving The Scrutiny Of Ratifiers

March 21st, 2018


Because of the popular misperception that ratifiers — those responsible for the terms, conditions, and pricing of a purchase —are merely the final hurdle that they must clear before closing a sale, B2B organizations engage ratifiers too late in the game, causing deals to stall. In this report, we provide insight into the messaging, content, and sales enablement strategies that help sellers work with ratifiers more effectively throughout the buying decision process.

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