Trends Report

SWOT Analysis: Nortel Unified Communications, Q1 2008

Nortel's "Business Made Simple" Strategy Delivers UC In Mixed Environments

March 19th, 2008
With contributors:
Heidi Shey , Robert Muhlhausen , Ellen Daley


Nortel has staked out a "Business Made Simple" strategy based on the observation that hyper-connectivity — powered by unified communications (UC) — is a foundation of the business world today and tomorrow. Nortel has a robust UC product line that is deployed with a flexible service-oriented architecture (SOA) infrastructure such that UC can be implemented as a Web service. Nortel further drives its ability to service businesses by building deep technical and marketing relationships with enterprise collaboration software leaders, IBM and Microsoft; it also offers a full line of communications services in coordination with its channels' and partners' programs to deliver business value from UC deployments. Facing vigorous competition for UC mindshare and market share, Nortel must vigilantly maintain awareness of its UC solutions and preference for its products with relevant market communications and corporate branding, as well as solution differentiation clearly based on end user requirements.

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