Summary
Unique features and new types of consumer engagement on tablet devices create challenges for brand marketers as they test a new emerging media channel. To assist with this challenge, Forrester introduces its sweet spot framework to help marketers to evaluate whether tablet advertising is right for their brands. A brand that falls in the sweet spot targets a niche early adopter audience, has a large budget, and has expansive brand goals. Consumers prefer rich media advertising that leverages tablet devices' inherent features, but the creative comes at a premium price.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).