Scenario Quick Start Report

Tackle Your Frontline Marketing Challenges With Scenario Quick Start Cards

May 17th, 2023
John Arnold, Principal Analyst
John Arnold Principal Analyst
With contributors:
Steven Casey , Emily Wen , Arianne Burnette

Summary

Frontline B2B marketing functions must engage buyer audiences across the lifecycle and drive a range of growth outcomes. Lifecycle revenue marketing (LRM) is a strategic approach to more unified frontline marketing, but transforming to LRM requires systemic changes to frontline marketing’s vision, focus, work, and culture. Today’s LRM leaders must champion the value of alignment across the customer lifecycle, break through silos, engage dynamic audiences, and adapt programs to address multiple buying motions and opportunity types. Forrester has crafted a series of scenario quick start cards to help LRM leaders tackle six of their most urgent challenges.

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