Scenario Quick Start Report

Tackle Your Frontline Marketing Challenges With Scenario Quick Start Cards

May 17th, 2023
With contributors:
Steven Casey , Emily Wen , Arianne Burnette


Frontline B2B marketing functions must engage buyer audiences across the lifecycle and drive a range of growth outcomes. Lifecycle revenue marketing (LRM) is a strategic approach to more unified frontline marketing, but transforming to LRM requires systemic changes to frontline marketing’s vision, focus, work, and culture. Today’s LRM leaders must champion the value of alignment across the customer lifecycle, break through silos, engage dynamic audiences, and adapt programs to address multiple buying motions and opportunity types. Forrester has crafted a series of scenario quick start cards to help LRM leaders tackle six of their most urgent challenges.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.