Tactic Deep Dive: Hybrid Events

January 22nd, 2021

Summary

Hybrid events, which represent the next phase in event marketing, deliver a range of benefits to attendees and event organizers. There are two different approaches to creating a hybrid event: hybrid audience and hybrid experience. Experimenting with hybrid approaches can help marketers make their pre-event, at-event, and post-event activities more effective. In this report, we define two approaches to creating hybrid events and outline how these approaches can enhance current event strategies.

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