Best Practice Report

Take A Strategic Approach To Prioritizing Customer Analytics Initiatives

August 19th, 2024
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Aaron Katz , Peter Wannemacher , Judy Weader , Gabrielle Raymond , Jen Barton

Summary

Customer analytics leaders — and their teams — should prioritize customer analytics initiatives based on six quantifiable criteria: customer impact, business impact, employee impact, feasibility, risk, and the likely ROI. This report explains how leaders can develop a more precise understanding of which initiatives will have the greatest impact and are the most likely to be successful.

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