Summary
Women enter tech at a lower rate than men and leave at a higher rate, resulting in male-dominated teams. However, women control 80% of total household purchasing power. The value of diverse teams that resemble customers is widely known, but technology organizations continue to fall behind. While technology leaders need to attract women, they should start by capturing the value that women in their current organization and company provide. Read this report to find out why and how to do it.
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