Data Snapshot

Tech And B2B Marketing Decision-Makers Aren’t On The Same Page About Using AI

May 5th, 2023
Christina Schmitt, Principal Analyst
Christina Schmitt Principal Analyst
With contributors:
Paul Ferron , Julia Swerdlow , Rachel Birrell

Most global data and analytics technology decision-makers have identified AI, machine learning, or deep learning as relevant technologies for their organizations. However, only 26% of global B2B marketing decision-makers plan to invest in AI for content capabilities. While 44% of those who are responsible for content strategy at organizations focused on productivity may invest in AI to improve productivity in 2023, just 30% of those at organizations focused on new markets may invest in AI to enable growth. CMOs must catch up, identify, and implement customer-relevant AI scenarios to optimize the customer experience and gain a competitive advantage within their markets.

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