Decision Tool

Tech Buyers’ Sustainability Questions, 2021

Customers Demand Sustainable Practices From Their Providers And Themselves

August 2nd, 2021
Abhijit Sunil, Senior Analyst
Abhijit Sunil Senior Analyst
With contributors:
Glenn O'Donnell , Amy DeMartine , Renee Taylor-Huot , Diane Lynch

Summary

In 2021, sustainability is undeniably a priority for technology customer decision-making. It’s now part of the digital transformation agenda and has significant impact on cloud buying and migration decisions. As a result, technology vendors are eager to understand how to efficiently factor sustainability into the business case. This report helps both technology producers and technology consumers craft a sustainability strategy that responds to the motivations of customers.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.