Essentials Report

Tech Exec Guide: Essentials Of Understanding Customers And IT Stakeholders

Put Customers And Stakeholders At The Center Of Design, Build, Deliver, And Serve

March 22nd, 2023
With contributors:


Future fit tech organizations see 1.8x higher revenue growth than their peers. They do it by providing a customer-obsessed approach to technology that enables a company to quickly reconfigure business structures and capabilities to meet future customer and employee needs with adaptivity, creativity, and resilience. A key element in becoming future fit in the high-performing operating model; and integral to high performance is putting customers and stakeholders at the center of your thinking. Read this report to understand the key research for each of the six steps that will help you build a high-performing operating model.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.