Summary
Organizations that fail to adopt modern technology solutions for their revenue engine face a competitive disadvantage. Sales functions can accelerate sales productivity gains by deploying carefully selected technology solutions across three core user groups. We define technology-enhanced selling as selling that uses technology, process optimization, and improvement in associated competencies to drive sales productivity improvements, complement customer needs, and behaviors, and accelerate revenue generation by improving customer interactions. In this report, we define the benefits organizations can experience and the goals and objectives they can achieve with proper implementation of sales technology.
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