Technology Leaders: Use The Five-Step Playbook For Data Storytelling To Drive More Decision-Making That Matters

September 3rd, 2021
Cinny Little, null
Cinny Little
With contributors:
Srividya Sridharan , Karsten Monteverde


Data storytelling’s objective is to drive more evidence-based decision-making about actions that matter to business and customer outcomes. “Data” in data storytelling can be quantitative or qualitative data, “information” that serves as evidence for decision-making, or a combination of these. Decision-making can range from understanding progress based on analytics to measuring processes to proposals for organizational change. Use this report to understand the hows and whys of our five-step playbook for data storytelling that drives actions.

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