Best Practice Tool

Template: Corporate Brand At A Glance

January 1st, 2018

Summary

Brand style guides and strategy documents are important for communications teams, but difficult to socialize internally due to their size and scope, and use of professional jargon. Having a clear, accessible, and understandable corporate brand platform is essential for enabling brand consistency across functions, geographies, and business units. Making the brand tangible and meaningful for employees increases the likelihood they will embrace and embody the brand promise. In this report, we introduce a template for a single-page view of a corporate brand and explain its key components.

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