Summary
While enabling direct sales teams with more relevant content and training is becoming increasingly common, many B2B organizations with channel programs are also realizing the value partner enablement can bring to their organizations in propelling higher revenues. Suppliers that engage partners intelligently from recruitment and onboarding to continuous learning and support are forging better relationships and driving revenue from a wider base of support. This report describes how Tenable developed a partner onboarding program to increase engagement and revenue with its channel partners.
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