Summary
The scope of what constitutes a digital agency's capabilities has expanded to the point where it can mean almost anything. For digital experience delivery work, this includes everything from customer experience vision and planning to platform implementation to creative design. In the post-digital agency landscape, digital experience partners from agency and systems integration backgrounds are becoming increasingly important to help firms design and deliver digitally-enabled customer experiences via front office applications. This report outlines the key capabilities of digital experience partners and 10 key questions that application development and delivery (AD&D) pros must ask when selecting the right partner.
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