Trends Report

The 2016 Guide To Digital Predators, Transformers, And Dinosaurs

Which Will Your Company Be?

May 10th, 2016
NF
Nigel Fenwick
With contributors:
Pascal Matzke , Heidi Shey , Charlotte Wang , Rachael Klehm , Ian McPherson

Summary

Getting to digital mastery is a challenge for every company. But some companies understand digital business better than others. This data-laden report identifies Digital Predators, Transformers, and Dinosaurs, using digital influence on revenue as a separator, and analyzes the differences between these three groups. Use this report to guide your digital transformation journey.

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