Summary
Historically, internet speed and device type defined how connected consumers were, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, so brands must serve their customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios. This report helps you understand where your Europe-5 customers access internet services.
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