Trends Report

The 3D Connected Consumer 2023: US

The Combination Of Devices, Platforms, And Channels Redefines The Connected Consumer

September 27th, 2023
Julie Ask, null
Julie Ask
Cortney Eldridge
With contributors:
Fiona Swerdlow , Taylor Hansen , Nicole Lesperance


Historically, internet speed and device type defined how connected consumers were, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, so brands must serve their customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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