Trends Report

The 3D Connected Consumer 2023: US

The Combination Of Devices, Platforms, And Channels Redefines The Connected Consumer

September 27th, 2023
Brian Mukasa, Data Researcher
Brian Mukasa Data Researcher
Julie Ask, null
Julie Ask
CE
Cortney Eldridge
With contributors:
Fiona Swerdlow , Taylor Hansen , Nicole Lesperance

Summary

Historically, internet speed and device type defined how connected consumers were, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, so brands must serve their customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

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