Summary
Historically, the degree to which consumers are connected was defined by internet speed and device type, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define how consumers connect to the internet, so brands must serve customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios. This report uses Forrester’s updated 3D connected consumer model to help you understand how your customers in metropolitan China access internet services.
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