Trends Report

The 3D Connected Consumer In 2022: Metro China

The Combination Of Devices, Platforms, And Channels Redefines The Connected Consumer

April 7th, 2023
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
Brian Mukasa, Data Researcher
Brian Mukasa Data Researcher
Julie Ask, null
Julie Ask
With contributors:
Fiona Swerdlow , Janis Teo , Bill Nagel

Summary

Historically, the degree to which consumers are connected was defined by internet speed and device type, but that’s too simplistic today. Three dimensions — devices, platforms, and channels — now define how consumers connect to the internet, so brands must serve customers wherever they are in these complex ecosystems. To do so, digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios. This report uses Forrester’s updated 3D connected consumer model to help you understand how your customers in metropolitan China access internet services.

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