Trends Report

The 3D Connected Consumer In 2023: Metro China

The Combination Of Devices, Platforms, And Channels Redefines The Connected Consumer

October 3rd, 2023
Julie Ask, null
Julie Ask
Cortney Eldridge
With contributors:
Fiona Swerdlow , Taylor Hansen , Janis Teo , Bill Nagel


Three dimensions — devices, platforms, and channels — define how people connect to the internet. That’s a big change from when internet speed and device type were the only factors defining how connected consumers were. To serve customers wherever they are in today’s complex ecosystems, digital business professionals must take a fresh look at how those customers connect as they craft their technology and platform portfolios. This report uses Forrester’s updated 3D connected consumer model to help you understand how customers in metropolitan China access internet services.

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