Summary
Analyst relations (AR) professionals often tell us that “elevating AR to the C-suite” is a top priority. Forrester recommends that AR managers elevate their work to executives to showcase AR’s value and secure additional resources, protecting against budget cuts and reductions in force. This toolkit helps AR professionals inform their plan to elevate AR to the C-suite by educating executives about AR, communicating the value AR delivers, and helping grow AR’s influence and recognition.
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