Best Practice Report

The Anatomy Of An Emerging-Company Marketing Plan

A Six-Step Process For Building A Unified, Actionable Plan

January 1st, 2018
Barbie Mattie, null
Barbie Mattie
Matt Papertsian, null
Matt Papertsian


The annual marketing plan might be a simple concept, but building an effective plan that is aligned to business goals is not an easy task. Without a structured approach, companies with less than $50 million in revenue can develop marketing plans that are arbitrary, misaligned, or unachievable. Marketers at emerging companies need a methodology that enables more strategic planning and ensures alignment around objectives that move the business forward. In this report, we introduce the Emerging-Company Marketing-Plan-on-a-Page Template to provide a guide to transform business objectives into marketing priorities and goals, define strategy, and establish execution guidance.

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