Trends Report

The APAC Financial Services Customer Trust Index, 2022: Banks

How Banks In Asia Pacific Earn Customers’ Trust

April 24th, 2023
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst
With contributors:
Frederic Giron , David Hoffman , Alyson Clarke , Janis Teo , Bill Nagel

Summary

In 2022, Forrester introduced the Financial Services Customer Trust Index to assess the level of trust customers have in their financial services (FS) providers. Why does this matter? Trust drives revenue. The Asia Pacific (APAC) FS Customer Trust Index, 2022 for banks covers the banking sector in seven geographies: Australia, metro China, Hong Kong, metro India, Indonesia, Malaysia, and Singapore. It gives regional customer experience (CX), digital, and marketing professionals the data and insights they need to not only assess customer trust, but also understand how to earn it through prioritized initiatives that drive revenue growth.

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