The Audience Planning Toolkit For Emerging Companies

Emerging-growth companies have limited resources and are often pulled in many directions. To secure cost-effective growth, they must identify the ideal customer target, which allows for marketplace segmentation and prioritization. Too often, however, audience planning is skipped, poorly executed, or not updated regularly. Leadership and the revenue engine (sales, product, and marketing) should use this toolkit to align on a single, prioritized go-to-market approach that identifies the target market segments, buying centers, buyer personas, sellers, and influencers with the highest propensity to buy.