Trends Report

The Australia Banking Customer Experience Index Rankings, 2023

How Banks In Australia Earn Loyalty With The Quality Of Their Experiences

December 29th, 2023
With contributors:
Dane Anderson , Rick Parrish , Arief Tjitra Salim , Janis Teo , Bill Nagel

Summary

How customers perceive a brand influences how much they are willing to spend with the brand and whether they will recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report answers the question, “Which banks in Australia provide the best customer experience (CX)?” This report reveals the rankings of eight multichannel banking brands that we analyzed as part of the Australia Customer Experience Index (CX Index™). Banking CX professionals in Australia can use this report to inform their ongoing CX improvement efforts.

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