Maturity Assessment

The B2B Buyer Persona Maturity Assessment

Assess The Quality And Efficacy Of Your B2B Buyer Personas

September 27th, 2023
Barbara Winters, VP, Principal Analyst
Barbara Winters VP, Principal Analyst
With contributors:
Amy Hayes , Kaitlyn Coalson , Christine Turley

Summary

Buyer personas are a critical component for driving an effective go-to-market strategy. To successfully drive audience-centric marketing, companies need to create buyer personas that are both educational and actionable for their marketing and sales partners. This report includes a 20-question assessment to help B2B marketers gauge the maturity of their buyer personas. The results provide a maturity level along with definitions and guidance for three key areas: research quality and depth, persona profile completeness, and how well the personas are deployed and used across the organization.

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