Summary
Buyer personas are a critical component for driving an effective go-to-market strategy. To successfully drive audience-centric marketing, companies need to create buyer personas that are both educational and actionable for their marketing and sales partners. This report includes a 20-question assessment to help B2B marketers gauge the maturity of their buyer personas. The results provide a maturity level along with definitions and guidance for three key areas: research quality and depth, persona profile completeness, and how well the personas are deployed and used across the organization.
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