Trends Report

The B2B CMO’s Guide To Customer Obsession

January 20th, 2022
With contributors:


B2B CMOs play a key role in customer obsession. They must engineer alignment across the ecosystem and harness its capabilities to consistently delight customers throughout their lifecycle with the brand. To accomplish this, B2B CMOs should collect and activate customer insights, spend time on the post-sale customer experience, and take a stand on corporate responsibility. This video highlights three things that B2B CMOs should do personally to help boost customer obsession.

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