The B2B-Content-Plan-On-A-Page Template

August 25th, 2023

With contributors:

Dave Frankland , Pippin Evarts , Ellen Lind

Summary

The B2B-Content-Plan-On-A-Page Template provides a structured and repeatable approach to developing, summarizing, and communicating a cross-functional content strategy. The content plan leader determines the level of cross-functional needs and activities the content plan on a page reflects, considering resources, existing content inventory, process and technology capabilities and constraints, and past content performance insights.

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