Landscape Report

The B2B Intent Data Providers Landscape In Asia Pacific, Q1 2023

Forrester’s Overview Of 10 Providers

March 29th, 2023
Daryl Wright, Principal Analyst
Daryl Wright Principal Analyst
With contributors:
Cristina De Martini , Brett Kahnke , Michael Barnes , Caroline Provost , Malachi Threadgill , Min Say , Bill Nagel

Summary

You can use B2B intent data to identify potential opportunities, target and personalize content and outreach strategies, and identify potential buying group members who are not yet engaging directly. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. B2B marketing and sales professionals should use this report to understand the value they can expect from a B2B intent data provider in Asia Pacific (APAC), learn how providers differ, and select one based on size and market focus.

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