Landscape Report

The B2B Intent Data Providers Landscape, Q1 2023

Forrester’s Overview Of 18 Providers

January 27th, 2023
Brett Kahnke, Principal Analyst
Brett Kahnke Principal Analyst
Malachi Threadgill, null
Malachi Threadgill
With contributors:
Cristina De Martini , Caroline Provost , Rachel Birrell

Summary

You can use B2B intent data providers to identify potential opportunities sooner, drive more targeted and customized content and outreach strategies, and identify potential buying group members inside targeted accounts who are not yet engaging directly. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, type of offering, geography, and business scenario. Marketing, sales, and operations professionals should use this report to understand the value they can expect from a B2B intent data provider, learn how providers differ, and select one based on size and market focus.

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