Summary
B2B buyers already act as a group, but many B2B marketers and sellers still track and measure individual leads. B2B organizations need a way to group and track how these buyers work together during the progression of a deal. In the B2B Revenue Waterfall, buying groups are attached to opportunities and move together through the waterfall from targeted accounts to closed deals. As organizations embrace buying groups, they need a comprehensive project plan to implement this new opportunity-based waterfall. The B2B Revenue Waterfall Implementation Plan Template enables organizations to document the action items, owners, and timelines for each implementation phase.
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