Toolkit

The B2B Sales Training Thoroughness Toolkit

May 14th, 2024
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director
With contributors:
Eric Zines , Mike Pregler , Justin Ferguson , Kate Pierpont

Summary

How much sales training is the right amount? While adult learning within B2B organizations should be tailored to the role, tenure, and learning preferences of its participants, Forrester research consistently supports the value of leaning into robust, thorough readiness exercises for both new and tenured sales professionals. This toolkit aligns our research data with best practices that revenue enablement leaders can employ throughout the B2B sales talent lifecycle.

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