Template

The B2C Channel Strategy Template

Mapping Media To The Moments That Matter

August 2nd, 2021
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
With contributors:
Keith Johnston , Emily Collins , Cole Walsh , Rachel Birrell

Summary

B2C marketers often find themselves overwhelmed by the myriad media opportunities and emerging platforms to support their go-to-market approaches. Use Forrester’s B2C channel strategy template to anchor your preferred media options in the context of your target audience(s) while driving innovation through test-and-learn strategies that deliver on the moments that matter.

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