Trends Report

The Best And Worst Of Australian Retail Website Experiences, 2015

June 10th, 2015
TM
Thomas McCann
With contributors:

Summary

Forrester has been evaluating website user experiences since 1999, completing more than 1,500 site reviews to date. This year, for the first time, we turned our attention to Australian websites — specifically, the sites of some of the country's major retailers. The retailers included in this review operate in two of the largest retail segments: grocery and department stores; combined, they account for approximately 30% of Australia's A$241 billion retail sector. This report uses Forrester's Website User Experience Review methodology to benchmark the online customer experiences these sites offer. Customer experience professionals can leverage this methodology to benchmark and ultimately optimize the experiences they offer on their own digital platforms.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.