Trends Report

The Best Of Digital Store Experiences

Leading Digital Store Initiatives Apply Customer Experience Principles

March 3rd, 2016
AS
Adam Silverman
AH
Andrew Hogan
With contributors:
Fiona Swerdlow , Andre Kindness , J. P. Gownder , Tony Costa , Allegra Burnette , Kelly Price , Kara Hartig

Summary

Digital store experiences aren't living up to their potential. While new technologies hold the promise of transforming the experience for the customer and the associate, many first-generation digital store experiences fall flat because retailers and digital store vendors focus on initiatives that fail to enhance the shopping experience. This report helps eBusiness leaders who are involved in digital store initiatives understand how to prioritize value-add services and avoid investing in useless (and costly) glitz.

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