Summary
Mobile adoption continues to swell, and successful companies like Dropbox and Uber tap into this audience to transform customer experiences and achieve multibillion-dollar valuations. But achieving this level of success requires an investment from customer experience (CX) professionals in time, resources, and skills that are needed to develop well-designed mobile experiences. This report explores those attributes that are fundamental to the best smartphone app user experiences and elucidates where the worst go wrong.
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