Vision Report

The Best Tech Organizations Are Future Fit

Ensure Your Tech Transformation Maintains The Pace Of Your Business Transformation

September 8th, 2023
With contributors:
Matthew Guarini , Gordon Barnett , Michael Kearney , Shayna Neuburg


The best technology strategies enable successful business strategies — not the other way around. To enable their organizations to reach the highest levels of customer obsession, tech execs must transform their tech strategies at the same pace as — or even faster than — the business’s transformation. Our data shows that executives at future fit organizations report 1.6 times faster average year-over-year revenue growth than those whose organizations are not future fit. Read this report to understand how IT organizations move through the stages of IT maturity — from traditional to modern to future fit — to ensure their business delivers on the promise of customer obsession.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.