Forecast Report

The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)

February 13th, 2017
With contributors:
Fiona Swerdlow , Gina Fleming , Michael Facemire , Sam Wolken

Summary

Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make purchases. Frustrated by low conversion rates on mobile apps, digital business executives should take steps to influence sales through smartphones. This report is a summary of the mobile sales and mobile-influenced sales opportunities through 2021, and it outlines the ways in which retailers will win in their customers' mobile commerce moments.

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