The Build, Buy, Or Partner Decision Framework

January 1st, 2018

Summary

B2B product management leaders often need to evaluate the best approach for meeting new customers’ needs when developing an offering or enhancing an existing one. The analysis around buy versus build versus partner is completed and recommendations made as the offering is being defined and refined through initial market requirements and concept testing. In this report, we introduce the Build, Buy, Or Partner Decision Framework and describe how to apply its five decision factors to identify the best way to meet an offering need.

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