Best Practice Report

The Build, Buy, Or Partner Decision Framework

January 1st, 2018


B2B product management leaders often need to evaluate the best approach for meeting new customers’ needs when developing an offering or enhancing an existing one. The analysis around buy versus build versus partner is completed and recommendations made as the offering is being defined and refined through initial market requirements and concept testing. In this report, we introduce the Build, Buy, Or Partner Decision Framework and describe how to apply its five decision factors to identify the best way to meet an offering need.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.