Best Practice Report

The Building Blocks Of Total Partner Experience

January 1st, 2018
Maria Chien, VP, Research Director
Maria Chien VP, Research Director

Summary

Channel leaders often fail to see gaps and inconsistencies in the messages, resources, and programs their organizations offer to partners. Best-in-class suppliers seek consistency across all partner touchpoints, processes, and deliverables. Total partner experience programs seek to streamline deliverables in the areas of engagement/onboarding, knowledge transfer and demand creation. In this report, we itemize the issues addressed by TPE studies across three channel program components: engagement and onboarding; knowledge transfer; and demand creation.

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