Summary
Channel leaders often fail to see gaps and inconsistencies in the messages, resources, and programs their organizations offer to partners. Best-in-class suppliers seek consistency across all partner touchpoints, processes, and deliverables. Total partner experience programs seek to streamline deliverables in the areas of engagement/onboarding, knowledge transfer and demand creation. In this report, we itemize the issues addressed by TPE studies across three channel program components: engagement and onboarding; knowledge transfer; and demand creation.
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