The B2B Buying Signals Framework

B2B organizations must know their buyers, anticipate their needs, and empower them with each interaction — or lose to providers that do. B2B buyers emit a wide variety of signals as they research, purchase, and adopt solutions to their needs. These signals help B2B organizations fuel precision interactions inside the customer-obsessed growth engine. In this report, we introduce the B2B Buying Signals Framework and provide guidance for the capture, connection, and interpretation of signals to deliver cohesive, valuable interactions across the customer lifecycle and drive revenue process transformation.