Model Overview Report

The Buyer Signals Framework

November 23rd, 2020
Kerry Cunningham, null
Kerry Cunningham


Until recently, the volume and quality of buyer signals in the B2B ecosystem has lagged those available to B2C brands. That is no longer the case. B2B organizations must now understand and avail themselves of the full array of signals or risk losing to their competitors. In this report, we introduce the B2B Buyer Signals Framework and explain how it helps organizations identify the required signals and signal sensors for executing successful marketing programs and tactics.

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