Report

The CMO And CXO Must Partner To Transform The Customer Experience

Focus On Workstreams, Not Org Charts
August 2nd, 2021
With Contributors:
Melissa Chaudet
and Rachel Birrell

Summary

Stop obsessing about who owns CX in your organization and instead use key catalysts like journey-centricity, brand values, innovation, and employee experience (EX) to bring marketing and CX operations together.

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