Report

The CMO Must Own Marketing Again

Customer-Obsessed Marketing Is Elevated, Evolved, And Emboldened
August 2nd, 2021
With Contributors:
Alex Schanne
and Kara Hartig

Summary

This report outlines the three E’s of customer-obsessed marketing, which help fuel near-term growth and long-term value.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.