The CMO’s Guide To Building Trust With The Board Of Directors

Winning With The Board Cements Marketing’s Value To The Business

August 2nd, 2021
With contributors:
Mike Proulx , Jen Sanning , Bret Sanford-Chung , Chahiti Asarpota , Christine Turley


Winning the trust and confidence of the board of directors is critical for chief marketing officers — especially if they want longevity in their roles. The tenure of CMOs is among the lowest in the C-suite, sinking to an average of 40 months. This is half the 80-month average tenure of a CEO. To succeed in their roles, CMOs must earn and retain the confidence of their board. This tool helps CMOs better prepare for board presentations and ensure they conduct themselves as effectively as possible during and after board meetings.

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