Essentials Report

The CMO’s Guide To CX, Q1 2023

Optimize Your Customer Experience (CX) To Drive Growth In 2023

December 29th, 2022
Jen Sanning, VP, CMO Executive Partner
Jen Sanning VP, CMO Executive Partner
With contributors:
Mike Proulx , Lexie Lawhon , Christine Turley

Summary

The customer experience (CX) discipline is a powerful tool for CMOs to drive customer-obsessed behaviors across the organization. CMOs who use CX as their superpower embed customer insights into business decision-making, prioritize activities that drive both customer and business outcomes, and effectively position themselves as a partner to the business. This report lists essential research and tools that help CMOs elevate their CX capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.