Essentials Report

The CMO’s Guide To CX, Q1 2023

Optimize Your Customer Experience (CX) To Drive Growth In 2023

December 29th, 2022
With contributors:
Mike Proulx , Lexie Lawhon , Christine Turley


The customer experience (CX) discipline is a powerful tool for CMOs to drive customer-obsessed behaviors across the organization. CMOs who use CX as their superpower embed customer insights into business decision-making, prioritize activities that drive both customer and business outcomes, and effectively position themselves as a partner to the business. This report lists essential research and tools that help CMOs elevate their CX capabilities.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.