The Content Brief Input Form Template

March 4th, 2019

With contributors:

Lisa Gately , Kathleen Pierce , Pippin Evarts

Summary

To promote interlock and align an organization’s content initiatives, B2B content and creative teams must meet the needs of cross-functional content requestors. To deliver their best work, content creators need comprehensive information about audience, journey, intent, messaging, and asset and interaction preferences. The Content Brief Input Form Template is designed for use by a B2B organization’s content or creative team as a request form for individual content assets or sets of program content assets. The content or creative team can adapt the Content Brief Input Form Template for their stakeholders to use when submitting content requests.

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