Best Practice Report

The Content Model: Field and Regional Marketing's Role

January 1st, 2018


For B2B organizations that struggle with enterprise-wide content process breakdowns, the Content Model provides a cross-functional approach to content optimization. Field and regional marketing must customize, activate and measure content for their geographies and audiences. By engaging early in the process, field and regional marketers can ensure local preferences are understood, necessary translation budgets are allocated and minimal rework is required.

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