Trends Report

The Coronavirus Crisis Survival Kit For Startup Entrepreneurs

April 6th, 2020

Summary

The coronavirus crisis will create new startup winners. COVID-19 brings unprecedented challenges for startups — but also opportunities. Startups are much more agile than large corporations, making this crisis a chance for startups to differentiate. Any founder’s No. 1 priority must be to prevent the startup from running out of cash. Startups that overcome operational, financial, and mental challenges can actually benefit from this crisis.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.