Landscape Report

The Creative Advertising Technologies Landscape, Q2 2024

Forrester’s Overview Of 29 Vendors

June 6th, 2024
With contributors:
Emily Collins , Melissa Bongarzone , Angela Lozada , Christine Turley

Summary

You can use creative advertising technologies to streamline workflows, deepen customer understanding, and deliver relevance. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from a creative advertising technology vendor, learn how vendors differ, and investigate options based on size and market focus.

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